DE

Start something at the Start-up Arena

Catalyst for ideas and business

automatica 2023 has come to a successful close. Information on exhibitor registration for automatica 2025 will be available on our website in due time.

More than a showroom: The Start-up Arena is a joint format of automatica and LASER World of PHOTONICS. It offers the perfect environment for presenting innovative products and services – and serves as a knowledge forum, networking platform, and investor pitch at the same time. How to implement new developments? What technical partnership will benefit me? How do I secure funding? As an exhibitor, you will get all the right answers here. Use the Start-up Arena as a catalyst for your ideas – and benefit from the expertise and appeal of both leading exhibitions.

Ecosystem for innovators

The Start-up Arena is dedicated to innovative start-ups looking to present their – primarily technological – solutions and prototypes at the leading exhibition for smart automation and robotics. Prominently located in Hall B4, the Start-up Arena offers the perfect combination of industry expertise, financing know-how, and sustainable start-up spirit. The attendees: experts from the world of start-ups, industry key players, and interested visiting professionals.

Who can qualify as an exhibitor? Entrepreneurs with innovative ideas related to the most significant fields of technology presented at automatica and LASER World of PHOTONICS. These include:

  • Robotics and automation for production
  • IIoT, AR, AI, Big Data, blockchain, and software for automation solutions
  • Solutions for digital transformation in manufacturing – optimized using Big Data, safety and security technology, and robots
  • Photonics
  • Technologies & solutions ready for market

Who can participate?

  • Companies younger than 7 years from the date of their first commercial sale or younger than 10 years (if commercialization has not yet taken place)
  • Independent small or medium-sized start-ups owned and run by the founders holding at least 51 % of shares
  • Newcomers with innovative products and/or services and/or business models
  • Companies aiming to scale up their products and/or service (in terms of their number of employees and/or turnover and/or markets)

Innovators meet investors.

Goal of the Start-up Arena: working together to develop ideas to market maturity – in the trend areas of Digitization and AI, Sustainable Pro-duction, Future of Work, and Photonics. Our knowledge stage presents an opportunity to find out how this can be done. As the very heart of the Start-up Arena, it offers various highly relevant program highlights. These include start-up pitches as well as expert insights into financing matters and investor needs. This makes the Start-up Arena all the more exciting for financial analysts, equity investment companies, asset managers, banks, investors, entrepreneurs, and individual investors who want to step up their activities in this market – and are looking for the right partner here and at the Odense Investor Summit on Thursday, June 29.

© Messe München GmbH

A stage for your ideas

Open. Compact. Inviting. The Start-up Arena will be the central attraction of Hall B4 with its knowledge stage, café bar, and lounge. Here, sustainability is more than an important topic to be covered: The modern shell-scheme stand is particularly resource-conserving as it is made from domestic wood by local producers.

© meplan GmbH
Preliminary Start-up Arena design example. The final design depends on the number of participating exhibitors.
4m² Start-up Package all inclusive for EUR 2,990
The Start-up Package at a glance

  • Stand space: 4 m² (width x depth: 2 m x 2 m presentation area), AUMA fee
  • Stand construction: Wooden wall elements & white wall element (inner wall), carpet
  • Graphics: Logo image (42 cm x 100 cm) & company profile image (110 cm x 100 cm)
  • Furnishings: 1 bar table, 2 bar stools, brochure rack (variable size and position), hanging plant (variable position)
  • Utilities: LED lighting, triple power socket, electrical connection (3 kW, 230 V) incl. consumption, hidden wiring (wooden demo counter)
  • Upon request: additional central space for exhibits
  • Storage space usage incl. shelves, wardrobe, and a locker each
  • Stand cleaning, nighttime stand security for the Start-up Arena, fixed waste-disposal fee, energy surcharge, 2 exhibitor passes

Included marketing services

  • Mandatory communication contribution for extensive exhibitor entry in digital automatica and LASER World of PHOTONICS media
  • Unlimited number of day ticket vouchers for your customers
  • Pitch opportunity within the framework of the Start-up Arena stage program

All prices quoted are net excluding statutory value added tax.

Become a Start-up Arena exhibitor now.

Application and selection process:

To participate in the Start-up Arena at automatica 2023, exhibitors are required to register in advance. Applications will be accepted up to and including May 15, 2023, 5pm CEST, through the FundingBox platform. Our partner FundingBox will conclude an exhibitor contract with you on behalf of and for the account of Messe München. All applications received will be jointly reviewed by Messe München and FundingBox.

Once your application has been accepted, you will receive a placement proposal that you may accept with a simple click. By the way: It pays to be quick – premium placement is reserved for the first participants.

If you have any questions concerning the process, the eligibility criteria, or questions related to your application for the automatica Startup Arena booth? Reach out to automatica@fundingbox.com .

Support for start-ups: become a sponsor now.

Are you part of the start-up community and want to increase your visibility? As a sponsor of the Start-up Arena, you can support innovative newcomers and strengthen your own market presence at the same time – through visibility on the channels and accompanying PR provided by automatica, LASER World of PHOTONICS, and FundingBox. As a sponsor, you have preferential access to all exhibiting start-ups – within the framework of an exclusive workshop to kick off the trade fair. Whether silver, gold, or platinum package: All sponsorship packages are individually tailored to fit. Please contact us:

Graciela Garrido
Head of Sales at FundingBox
email: graciela.garrido@fundingbox.com
Phone: +34 652916316

Your advantages at a glance:

  • Network: Setup and support of a global hub for start-ups in the area of robotics, automation, and photonics.
  • Inspire: See, speak, listen, feel – exchange on all levels. Decisive knowledge edge and market overview for innovations in line with the market.
  • Experience: Innovation and competency are basic prerequisites for successful implementation of business ideas. We establish con-nections between start-ups and potential partners.

Our cooperation partner FundingBox

FundingBox champions entrepreneurs and innovators. Easy-to-apply funding models and tailor-made acceleration programs support the acceleration of innovation processes and enable rewriting the future. For this purpose, global brands and investors are matched with promising start-ups to put on track profitable collaborations.