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automatica 2023 / For exhibitors /

Network—inspire—experience: Become an automatica Start-up Arena exhibitor

More than a showroom: On the one hand, the automatica Start-up Arena offers newcomers the perfect environment to present their products and services, while on the other hand, it acts as a knowledge forum, networking platform and investor pitch. How to implement new developments? What technical partnership will benefit me? How do I secure funding? As an exhibitor, you will get all the right answers here. Use automatica, the world's leading marketplace for automated production, as a catalyst for your ideas!

Are you a good fit for the Start-up Arena?

The automatica Start-up Arena is dedicated to innovative start-ups wanting to present their—primarily technological—solutions and prototypes at the leading exhibition for smart automation and robotics. Your audience: Experts from the world of start-ups, industry key players, and interested prospects.

Prominently located in Hall B4 it offers the perfect combination of industry expertise, financing know-how and sustainable start-up spirit. Entrepreneurs with innovative ideas from the following fields of technology can qualify as exhibitors:

  • robotics and automation for manufacturing;
  • IIoT, AR, Al, Big Data, blockchain and software for automation solutions;
  • solutions for the digital transformation in manufacturing, optimized with Big Data, safety technology and robots;
  • technologies & solutions “ready for market”.

in progress

Parts of this page (e.g. prices and application process) refer to automatica 2022. We are currently updating the page.

Innovators meet investors.

There is no future without innovation. That's why the declared goal of the Start-up Arena is to work together and develop ideas to market maturity, and to break new ground in automation and digital transformation. Our Knowledge Stage presents an opportunity to find out how this can be done. As the very heart of the Start-up Arena, it offers various highly relevant program highlights. These include start-up pitches as well as expert insights into financing matters and investor needs. This makes the Start-up Arena all the more exciting for financial analysts, equity investment companies, asset managers, banks, investors, entrepreneurs, and individual investors who want to step up their activities in this market—and are looking for the right partner.

Package and services:

Open. Generous. Inviting. The Start-up Arena presents itself as a center of attraction in Hall B4. Our Knowledge Stage for presentations forms the very heart of the Start-up Arena. And since sustainability is an important issue in implementing all ideas—both yours and ours—, the modern shell-scheme stand is made of domestic wood from local producers and is thus particularly resource-conserving.

4 m² Start-up Package for EUR 1,990

Included services

  • Stand space: 4 m² (2 m width x 2 m depth) presentation area, AUMA fee
  • Stand construction: Wooden wall elements, carpet
  • Graphics: Logo image (42 cm x 100 cm)
  • Furnishings: 1 bar table, 2 bar stools, brochure rack
  • Utilities: LED lighting, triple power socket, electrical connection (3 kW, 230 V) incl. consumption
  • Storage space usage incl. shelves, wardrobe, and a locker
  • Stand cleaning, nighttime stand security for the Start-up Arena, fixed waste-disposal fee, 2 exhibitor passes

Included marketing services

  • Mandatory communication contribution for an extensive exhibitor entry in digital automatica media
  • Unlimited number of day ticket vouchers for your customers
  • Pitch opportunity within the framework of the Start-up Arena stage program

All prices quoted are net excluding statutory value added tax.

Exhibitors in the Start-up Arena – how to apply and register for the trade fair

Application and selection process:

Complete the Start-up Arena online application form and submit it online by Mai 06, 2022. Messe München will work closely with our partner FundingBox to review the applications received and to respond to you as soon as possible. If your application is successful, you will get access to the trade fair online registration.

Apply now

Support for start-ups: become a sponsor now.

Are you part of the start-up community and want to expand your involvement? As a sponsor of the Start-up Arena, you can support innovative newcomers and strengthen your own market presence at the same time – through visibility on the automatica channels and accompanying PR. As a sponsor, you have exclusive access to all exhibiting start-ups and can either exhibit in the Start-up Arena yourself or offer this opportunity to companies from your network. Please contact us.

Our sponsor packages:

Gold Sponsor Package, EUR 20,000

  • 4 x 4 m² Start-up Package
  • Up to 4 co-exhibitors free of charge
  • Presentation slot on the Start-up Arena stage
  • Marketing: logo and profile on the automatica website and in the automatica newsletter

All prices quoted are net excluding statutory value added tax.

Silver Sponsor Package, EUR 10,000

  • 2 x 4 m² Start-up Package
  • Up to 2 co-exhibitors free of charge
  • Presentation slot on the Start-up Arena stage
  • Marketing: logo and profile on the automatica website and in the automatica newsletter

All prices quoted are net excluding statutory value added tax.

Bronze Sponsor Package, EUR 5,000

  • 1 x 4 m² Start-up Package
  • Presentation slot on the Start-up Arena stage
  • Marketing: logo on the automatica website

All prices quoted are net excluding statutory value added tax.

Your advantages at a glance:

  • Network: Setup and support of a global hub for start-ups in the area of robotics and automation technology.
  • Inspire: See, speak, listen, feel—exchange on all levels. Decisive knowledge edge and market overview for innovations in line with the market.
  • Experience: Innovation and competency are basic prerequisites for successful implementation of business ideas. We establish connections between start-ups and potential partners.

Our cooperation partner FundingBox

FundingBox champions entrepreneurs and innovators. Easy-to-apply funding opportunities and tailor-made acceleration programs support the acceleration of innovation processes and enable rewriting the future. To achieve this goal, global brands and investors are matched with promising start-ups to put on track profitable collaborations.