Platforms and ecosystems—a new market in the making.
Platforms and ecosystems are among the new business models experiencing highly dynamic development in the wake of the Internet of Things. It is a completely new market in the making that is already experiencing fierce competition. Where are the potentials? How to participate? What are the trends? The automatica provides extensive orientational knowledge.
Digitalization generates entirely new business models. Platforms and ecosystems, i.e. innovation partnerships between companies jointly advancing new developments to secure and expand their competitive edge, would be an example.
Such an ecosystem does not only promote cooperation of industrial companies but also brings together various stakeholders such as trade associations, suppliers, users, investors, and research institutions. Their goal: to innovate and market products and business models.
This topic is still relatively new to many, even though there already is a growing number of large IT, telecommunications, automation, and robotics companies who are in fierce competition over this new multi-billion-dollar market built around the Internet of Things.
The automatica, being an important catalyst of digital transformation, takes on an important role in providing orientation. It sheds light on underlying facts, provides insights, analyzes prospects and promotes the dialog between market players. The approach: Segmentation of market players, e.g. in a matrix, and development of a uniform presentation and interaction format.
|Location:||Hall B4, Stand 300|
|Languages:||German and English|
Internet of Things
- The Internet of Things, or IoT, describes the interconnection of unambiguously identifiable physical devices using internet technology
- It enables direct communication between networked things. The information in this network is both generated and used by things as well as humans.
- Things can even take on active roles through actuators, hence manipulating the physical world. Humans, things, as well as the physical and virtual world hence coalesce to form an IoT that enables augmentation of products and services with intelligence in an unprecedented way.
- IoT platforms are software systems supporting the development of smart products and services in the IoT. IoT platforms should cover as many areas of a reference model as possible to facilitate seamless development of products and services for the companies using them.