Consumer expenditure on food 2008, in US$ bn		Forecast 2013
Worldwide:	1.890	+4%
Europe:	778	-4%
North America:	337	+7%
Latin America:	223	+11%
Asia:	400	+12%
Middle East/Africa:	85	+19%
Others:	67	-10%
Consumer expenditure on beverages 2008, in US$ bn		Forecast 2013
Beverage consumption Worldwide:	953	+14,5%
Trading volumes 2008, in bn litres		Forecast 2013
Worldwide:	583	+18%
Europe:	170	+10%
North America:	110	-2%
Latin America:	106	+22%
Asia:	153	+37%
Middle East/Africa:	37	+32%
Others:	7

                                                     
Growth markets for sales/production
 
China

• Product safety, to regain lost consumer confidence
• Products of foreign companies are regarded as safer and of higher quality
• Consolidation of the fragmented industry sector
• Industry sector benefits from rising incomes
• Share of industrially produced food will increase faster than average in the coming years
• Consumption of food will quadruple in the coming years, thanks to the growing middle classes
• Demand for western-style food is rising

Russia

• Increasing demand for
• luxury foods
• frozen food
• processed fruits and vegetables
• Demand for top-quality food is rising

India

• High development potential in food processing
• Government supports the development of industrial processing of food (Vision 2015)
• Changing household and lifestyle patterns are leading to a rise in demand for processed food
• Demand for bottled beverages is increasing substantially

Opportunities in established markets
 
USA

• Ongoing growth because of
• a continued increase in the American population
• increased per capita expenditure
• trend towards higher-quality food
• Increasing demand for
• convenience foods which involve little effort or no effort to prepare
• 'heat and eat' products for on the move
• organic products
• individual portions
• ethnic food
• delicatessen foods
• Beverage market set to grow strongly in the coming years
• Continued population growth through immigration
• 'Baby boomer' generation has high purchasing power
• Trend towards higher-quality beverages

Western Europe

• Strongest market, relatively saturated
• High-quality, healthy food
• Increasing demand for mineral water  

Japan

• Trend towards health and functional foods
• Safer domestically produced foods are increasingly being preferred because of diverse recent food scandals involving foreign manufacturers
• Demand is falling overall because of demographic changes, falling birth rates
• Market for low-price own brands is expanding because of the economic situation
• Market for liquid food is rising for older people, and people needing care services
• Structural and economic problems are leading to mergers between local manufacturers
• Rising demand for mineral water because of greater awareness of health issues  

Technology trends

• growing variety of products
• shorter time-to-market
• flexible production
• shorter serial production with more changeovers
• highest hygiene requirements
• Increasing demand for quality
• Environmental regulations  

Commercial trends

• Healthy food
• Organic products
• Ready-made meals and frozen food for fast preparation
• More quality of life in one´s own home
• Return to more and more complicated preparation of food at home  

Sources: VDMA Nahrungsmittel- und Verpackungsmaschinen, Germany Trade & Invest, Euromonitor