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OEM Automotive Industry in transition
Remark: Further information
on suppliers to the automotive industry can be found in the profiles of the
metal-processing, electronics/electrical engineering and rubber and plastics
industries. |  |
| The
suppliers in the automotive industry are
having to restructure themselves and realign
their relations with the motor vehicle manufacturers, develop new business models to suit the new
market conditions, reduce costs, and relocate,
close or refit production facilities. After a necessary period of
consolidation, the sector will emerge from the crisis with new strength. |  |
| 2009 | Change to
zu
2008 | 
| | Worldwide: | 60 Mio. | - 9 Mio. | | Europe: | 17 Mio. | - 4,8 Mio. | | NAFTA: | 8,7 Mio. | - 4,2 Mio. | | Japan: | 7,9 Mio. | - 3,6 Mio. | | China: | 13,8 Mio. | + 4,5 Mio. | | Others | 12,6 Mio. | - 1 Mio. |
| Sales |
|
| Worldwide: |
€ 2,000 bn |
| Europe: |
€ 550 bn |
| Germany: |
€ 290 bn |
|
|
| Investment R&D and production |
|
| Worldwide: |
€ 85 bn |
| Germany: |
€ 19 bn |
|
|
| Empoyees |
|
| Worldwide: |
9 mill. |
| Europe: |
2,6 mill. |
| Germany: |
750,000 |
Growth
markets for sales/production China- 2008: only 2% of the population owns a car
- High investment in infrastructure expansion thanks to economic stimulus programmes
- A growing middle class with a solid income and a corresponding demand for consumer goods
- Reduced sales tax for passenger cars under 1,6l cubic capacity
- Governmental aid for developing alternative drives
- New registrations grew by 70% in the 1st quarter of
2010 compared to prior year
- Goverment
encourages the increase of market share of Chinese manufacturers
ASEAN- 2 million motor vehicles are sold per year – growing trend
- Market potential ranges from small and premium brands to light-duty commercial vehicles
- High import tariffs for vehicles from outside Asia are forcing foreign manufacturers to manufacture locally
- European
and American motor vehicle manufacturers can count on state support for
the construction of new manufacturing locations in ASEAN countries
- Sales
levels will differ as to each individual country
India- 2008: only 1.5% of the population owns a car
- Despite the economic crisis India is still a growth market
- Introduction
of new models and high degree of capacity utilisation require further investments
Eastern Europe- High number of older cars
- Inflation is holding back purchases of new cars
- The
ending of economic incentives will be a great challenge for car manufacturers
- Only
Czech Republic and Slovenia were able to raise the demand
Russia- Governmental incentives are only valid for cars made
in Russia
- Imports are subject to a 30% import tax since 2009. Foreign manufacturers are having to produce locally
- New registrations decreased by 50% in 2009
- A recovery in the market is not expected in the short term
- Economy still strongly tied to trends in raw material prices
- Long-term
there is good potential, in particular for foreign motor vehicles,
which have been able to significantly expand their market share
Opportunities
in established markets USA- Trend towards eco-friendly and fuel-efficient cars
- Domestic manufacturers have to adjust to the changes in demand
- Foreign manufacturers have the advantage because of their more advanced technology
- Sales increase of 10 % expected in 2010
Western Europe- Customers want high standard of technology
- Environmentally-friendly and affordable small cars
- Alternative drive systems
- +1%
new registrations in 2009
- Sales is expected to decrease in 2010 due to the
ending of the economic incentive programs
- Increasing
demand of diesel engines
- Governmental aid for electrical drives
Japan- Government
encourages purchase of new cars through a scrappage bonus and grants
tax breaks to those buying hybrid and electric vehicles until
the end of September 2010
- Japanese
manufacturers are gearing up to future needs through continuing
development of alternative drive systems and are reducing investment in
large vehicles
- High innovations capability, good infrastructure and technology leadership
Technology
trends- Improved road safety
- intelligent driving systems
- improved sensor technology
- car passenger protection systems
- Hybrid and electric motors
- Transport efficiency (traffic guidance systems)
- Lightweight construction
- Reduction of fuel consumption
Commercial
trends - Traffic safety
- In the established markets
customers place high value on safety, both in the vehicles and on the
roads. Further developments in vehicle technology to improve safety are
being given top priority. Many safety improvements, such as ABS,
airbags etc. are now standard
- Environmental policy / Resource-saving
- To remain competitive in the long term, manufacturers
have to find alternatives to the use of dwindling resources and fuels. They
also have to address the ever tighter legal framework as regards reduction of
carbon emissions in the life cycle through production, use and disposal. Most
countries are making a lot of money available for this as part of their
economic packages. Noise protection also plays a large part
- General
-
Best market opportunities for cars that combine optimal safety and
environmental protection at an attractive price
Source: VDA, OICA, Germany
Trade & Invest |
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